The choice of a good domain will help us a lot in achieving the goals of our Web project, so we take our time in deciding which domain will be the winner.
The selection of domains is work begins by generating a list of candidate domains taking into account the following assumptions:
Key issues for the selection of candidates domains
Our expertise, our brand
The first option should be the store brand. A domain must represent the company and therefore should easily be associated with it.
A domain must be easy to remember
For our domain is easy to remember words we should avoid non-existent or too long.
A domain should be easy to communicate
A domain must have a unique pronunciation, for it will avoid using hyphens or numbers.
Trial by fire is to convey our domain to another person via a phone call, if your partner does not need any confirmation question to make sure you understand them correctly our domain, this indicates that the domain is easy to communicate
A domain must be easy to type
Our duty is to provide access to the user, the less I have to type before you access our website.
A domain is for life
Change the domain of a project is costly and can affect search engine rankings if not done properly.
Use keywords Search
Use the words they use to meet our customers can benefit in search engine rankings, but we should not be obsessed, or put aside our corporate identity.
After this analysis, we have developed a list of candidate domains, at this time we check if the domain is available victor.
Tools for choosing a good domain
The Whois tool allows you to analyze a domain, checking their availability and should be registered, that person belongs (there is a payment option in the registry, which hides these data; today its use is not widespread).
If the chosen domain is available, we only have one step before making the registry: check your history.
The domain is currently located is available does not mean that it has never been used; you may long ago have been part of a Web project. If the project at the time penalized by Google for being SPAM or issuer for hosting adult material, it is possible that the penalty is in force, being a drag on its online store.
To perform this check, the tool provides Internet Archive Wayback Machine with screenshots from the previous project if any.
The Whois tool notifies us that your domain is available and has a pernicious history, now is the time to register. We should not leave it for another time. More than one has thought that going to register the domain the next day, check in disbelief that someone else has registered a few hours before.
To register domains have many companies that offer this service:
In this market you will find a wide variation on the price, we will select one that projected us more confidence at a reasonable price.
At the time of registration, we pay special attention to the following issues:
Register the domain ourselves
We must prevent third parties. There are known cases of companies registered in the name of the domains themselves of their clients.
Register the domain for how minimum 4 years
Google will reward you with better position to understand that this is a long-term project.
Set an alarm to the expiration date
If you do not renew the domain on time we could lose it forever.
Auxiliary domains Record
Additionally, we can record auxiliary domains based on the typographical errors that may make our potential customers, for example, if your domain is www.haagen-dazs.com, it is likely that a significant percentage of customers write: www.haagendazs.com, www.hagendazs.com, www.haagendasz.com, etc.
Another reason to register such domains is that if our volume of Web traffic is sweet, other companies can register to capture these visitors is called Typo domains and among the most famous are: www.facebok.com, www.twiter com, www.iphone.com.
Detected once this practice is a judge who must decide whether to give ownership of the domain to the original typo or company?
To facilitate the search for such domains there is a tool called Domain Name Typo Generator, which, after entering a domain, it returns the most common types.
To end our domain selection step, if you have registered several domains, we must choose which of them the primary domain is. And then set 301 redirects from the main secondary domains to avoid losing visitors.