Choosing My Domain

The choice of a good domain will help us a lot in achieving the goals of our Web project, so we take our time in deciding which domain will be the winner.

The selection of domains is work begins by generating a list of candidate domains taking into account the following assumptions:

Key issues for the selection of candidates domains
Our expertise, our brand

The first option should be the store brand. A domain must represent the company and therefore should easily be associated with it.

A domain must be easy to remember

For our domain is easy to remember words we should avoid non-existent or too long.

A domain should be easy to communicate

A domain must have a unique pronunciation, for it will avoid using hyphens or numbers.

Trial by fire is to convey our domain to another person via a phone call, if your partner does not need any confirmation question to make sure you understand them correctly our domain, this indicates that the domain is easy to communicate

A domain must be easy to type

Our duty is to provide access to the user, the less I have to type before you access our website.

A domain is for life

Change the domain of a project is costly and can affect search engine rankings if not done properly.

Use keywords Search

Use the words they use to meet our customers can benefit in search engine rankings, but we should not be obsessed, or put aside our corporate identity.

After this analysis, we have developed a list of candidate domains, at this time we check if the domain is available victor.

Tools for choosing a good domain
Whois.net

The Whois tool allows you to analyze a domain, checking their availability and should be registered, that person belongs (there is a payment option in the registry, which hides these data; today its use is not widespread).

Archive.org

If the chosen domain is available, we only have one step before making the registry: check your history.

The domain is currently located is available does not mean that it has never been used; you may long ago have been part of a Web project. If the project at the time penalized by Google for being SPAM or issuer for hosting adult material, it is possible that the penalty is in force, being a drag on its online store.

To perform this check, the tool provides Internet Archive Wayback Machine with screenshots from the previous project if any.

Recruitment Domain

The Whois tool notifies us that your domain is available and has a pernicious history, now is the time to register. We should not leave it for another time. More than one has thought that going to register the domain the next day, check in disbelief that someone else has registered a few hours before.

To register domains have many companies that offer this service:
www.godaddy.com
www.domain.com

In this market you will find a wide variation on the price, we will select one that projected us more confidence at a reasonable price.

At the time of registration, we pay special attention to the following issues:

Register the domain ourselves

We must prevent third parties. There are known cases of companies registered in the name of the domains themselves of their clients.

Register the domain for how minimum 4 years

Google will reward you with better position to understand that this is a long-term project.

Set an alarm to the expiration date

If you do not renew the domain on time we could lose it forever.

Auxiliary domains Record


Additionally, we can record auxiliary domains based on the typographical errors that may make our potential customers, for example, if your domain is www.haagen-dazs.com, it is likely that a significant percentage of customers write: www.haagendazs.com, www.hagendazs.com, www.haagendasz.com, etc.

Another reason to register such domains is that if our volume of Web traffic is sweet, other companies can register to capture these visitors is called Typo domains and among the most famous are: www.facebok.com, www.twiter com, www.iphone.com.

Detected once this practice is a judge who must decide whether to give ownership of the domain to the original typo or company?

To facilitate the search for such domains there is a tool called Domain Name Typo Generator, which, after entering a domain, it returns the most common types.

To end our domain selection step, if you have registered several domains, we must choose which of them the primary domain is. And then set 301 redirects from the main secondary domains to avoid losing visitors.

Advantages and Problems of Systems Tags

Everyone who has used content management systems like WordPress know the labeling of contents or tags; in each entry we can define a list of comma-separated terms that associate the tag. This is a feature that is often used without any control, because for each tag a page is created, do we meet situations where only a few websites with hundreds of pages of useful content generated thousands of pages of duplicate content.

Before the tags work very well and you could create a large number of pages on a site artificially from some real content and also earned traffic with relative ease. But search engines carry a penalizing sites abusing these practices while pro-generated content rather than simple lists, so we must follow certain rules because, well used, the tags may continue helping get traffic on our site .

Advantages of Using Tags

We must always remember to include a system of tags on our website and take this into account when defining the information architecture for the advantages they present.

Create groups of alternative content to the natural groupings of the information architecture of the portal. When designing the information architecture of a site we defined their categories, but for the life of the site, we can find alternative groupings that we can implement by using tags. For example, if you have a blog that deals with babies, we have category “baby hygiene” and tags as “baby bath”.

Increase the visibility of information related to a topic. This property is very useful sites news; say for example a site that shows in your sidebar or header topical issues of policy section. If a politician is present because it is charged in a certain case, including a link on this highlighted section to tag this policy we get left just two clicks from the home all connected with it and thus news better positioning for a topic currently has a lot of potential traffic.

As in any other type of categorization, link pages under one topic creating content clusters. A page focused on a concept of hanging several pages dealing with this subject is more optimal for SEO traffic several scattered architecture without any relationship pages.

Recommendations Strategy Tags

There are certain rules that we follow for our system of tags not become a double-edged sword and can reach penalize gaining traffic.

Use search phrases with potential: it makes little sense to create pages about what interests our users.

They should be different to the menu items: in many places this can create duplicate content. If we are thorough with the assignment to categories and tags on our site, and we have a tag and same category, probably the two lists are equal resulting pages.

We can use them to create subcategories of the main categorization. Following the example of the site with news about politics, if for us international politics is secondary, we can have a tag “international politics” instead of a category or subcategory.

We may use traffic potential concepts that are synonyms for the categories: this advice should be applied with care, e.g. “deals of cheap hotels” and “cheap hotels” would be meaningless. Instead “Perfumes” under “Fragrances” yes.

We can use more generic major category concepts: may be generic but should be able to be understood out of context. If for example our entire site is “political news”, the home page will surely be focused on this word and in this case has no sense to have tag “news” since surely there we would all be political news.

Avoid page layouts as flat listings: Google is giving less and less value to the directory contents, so we have to avoid this model as far as possible. Many content management systems allow for example to add descriptions or definitions of the tags, which can add distinctive content for that page. Listings layout tags form different categories can also be good practice highlighting the latest entries in the top of the list, for example.

Avoid names irrelevant directories: linking to the previous point, in many content management systems URLs always start tags irrelevant directories like e.g. “/ tag /” in WordPress which can be avoided with plugins- and give clues seekers who comes to this type of listings.

Potential problems with tags

Tagging content can create a large number of pages that may incur duplicate or worthless user content due to the following problems with these systems:

Generating Synonyms: create tags that are exact synonyms surely create duplicate content because they generate the same listings. Examples might be “earthquake” and “earthquake”, “lose weight” and “diet” or “money laundering” and “money laundering”.

Tags with multiple meanings (polysemy): words like “caps” out of context does not tell us if it relates to book covers, boat tops, gourmet tapas, etc. If we define a tag like “tapas and pinchos” we will be making clearer what it is. Or more specifically, “tapas tours”, “cooking contests tapas”, etc.

Cloud of tags: tags clouds in WordPress as content managers are often based on the number of items related tags. This is very useful for indexing posts related issues for most write in our blog, but from the point of view of architecture optimization is even more useful to highlight the issue that is current and therefore more potential to attract traffic. Therefore, add a list of tags related topical issues can help us get more traffic on those specific moments.

Generating automatic tags: there automatic systems to define tags according to the density of the words used in the text but are rarely effective and generate a large number of irrelevant pages;

The most successful strategy for tags that will help us avoid the situations described in this article is the implementation of a thesaurus. A list of phrases that is maintained by a person who controls that do not have errors is created. Editors can only make use of the tags included in the thesaurus and recommend the inclusion of new tags to be approved by the list administrator. This system can be completed with the investigation of new words with potential traffic and defining highlight current issues in prominent areas of our site.

Although the pages of tags are becoming less attractive to the search engines, the right strategy can be useful to maximize the amount of traffic received by this type of page and provide value to users who visit our site.

4 Reasons to Upgrade Your Website

1-Evolution of the company

A website is the virtual office of the company and l a projection of his image on the Internet. Just as the design and materials used in a physical office transmit information about the company: solvency, experience, success, etc. its corporate website also transmit these values with two important differences:

The budget for a website that represents your company will always be inferior to that of a new physical office.
The number of potential customers visiting your site corporate will be substantially higher number of customers visiting your physical office.

Taking these data into account we must ensure that our web exalt our virtues and never represent less than you really are.

In Human Level detect some months ago that our web no longer represented us 100%. When we published the previous website we were very proud of it reflected the company we were. But luckily, three years later we had improved as a web company and we both liked at the time we did not do justice.

We had a reason to change our website.

2- Increased consumption of information from mobile devices

It was the perfect place to work on getting the most out of mobile traffic, using a web platform that would showcase our products / services more effectively in this type of platform time.

To this end we had several choices: to develop a separate mobile version, apps or responsive design. We finally decided to update the web using responsive design philosophy for several reasons:

Google recommends, as defined in the guidelines.
Improves SEO for many issues discussed in other articles.
Easier maintenance, to only work with a system for all platforms;
We already had two reasons for changing our web.

3- New Message to Communicate

Communication in the three years that had passed since the previous website we not only improved the procedures and services. We had also worked extensively in internal and external training.

At this time our team has been preparing every day to face new challenges and have gained valuable experience working with high level clients. That had to be reflected on the web.

We have also been providing training in business schools, universities, events, courses in company, etc. We believe that training and experience are important assets in the company, therefore, had to be reflected on the web.

Already had 3 reasons for changing our web;

4- New features / contents

New Features sometimes when you add a new feature or a new section to a website we do not quite fit in with the architecture of current information: no we can locate correctly in the main menu; we have the perfect place to advertise it on the home hole, etc. At this point we must consider the possibility of changing web.

To us it happened to us when we decided to enter the forming section in the previous web: visibility could not get him we wanted with the structure we had. After performing various tests we never achieve the minimum quality we demanded us.

Already had 4 reasons for changing our web;

Update your website, a must

In this article, I used our particular case, but it is not an isolated case. It is normal over time that we both liked web lose sync with the company.

Many companies keep their websites static for too long without thinking about all the business they are failing to do not give a right brand image, lack of functionality or compatibility with mobile devices.

If you have felt identified with any of these points, do not hesitate, rate seriously update your website.

As Optimize my Website: Visitors to Customers

Talk of a web design is successful or has had a positive effect, directly requires a justification, to call it somehow, measurable values. Design has many subjective values . The data do not. Blue Orange is not better, but three is always better than one. So when we talk about optimizing a website based on the design, you need to measure their effectiveness based on data, views, and time spent, to conversions, to clients…

Analyze Measure and Optimize Your Website

Having a clear goal for your website or blog is the starting point. Without that goal you will not make decisions for the future , you will not be able to measure if your new design is working, or if the number of views is sufficient or should increase. So if you have not, define the objectives of your website and you want to achieve with it.

Once you are clear what your objectives (sell a product, provide a service, get subscribers …) can analyze and measure your data, to know if everything is working well on your website, and only then, make decisions to increase those conversion rates redesign to sell more and make all kinds of testing.

In the end it depends on whether your web project is successful or not, depends if he performed the optimization results in increased or decreased sales. Therefore, know your visitor, treat him with affection and put things easy.

The conversion ratios measure the effectiveness of your website

The example of the button is very characteristic. Optimizing is just one of dozens of testing’s that can be carried out on a website button. In presenting its own case talk with measurable results.

Think of all the possible variables for a button that performs the action of going to a contact form:

I want my visitors to contact me … How do?

Here I list some of the variables that can define this button: colors of background, font color, rounded or straight edges, shadows or no shadows, flat or gradient background, typography, uppercase or lowercase, bold, italic, shadow for text, font size, letter spacing, and placement of the text inside the button, side edges, top and bottom edges, text call to action…

I have two stories to the mountain of variables

The bad news is that there is no perfect button. Sorry to say, I know that the orange color is according to statistics the most converts, but need not be so in your case. The good is that you get to tune a lot and get great rates with your users.

How do I get the button to optimize maximum? Making test, Trial and error;

No choice but to launch a design, test it for a few weeks or months, depending on the number of visits, and then have to analyze the data and compare between different versions.

If you look at the presentation, the same element with variable of exactly the same design, they can have very different rates depending on the slogan or words you use as a call to action. Optimize your website, get better results, more sales and more subscribers will require some (or most) of trial and error.

Consider the User Experience


Focuses your user

In their behavior and how to interact with your website is the answer to everything. Only offering content and design where you feel comfortable, you get the goals that you have marked you. So, as the end of the presentation, if you plan on optimizing your website design, good principle to follow is “thinking about your SINGLE USER find it and will sell MORE”.

How Important is the Home Page?

The most important entry what a user sees first. I want a website! Let’s start with the home page. Make it awesome. Hum… stands to question you a few things.

Let’s start with the cold numbers. If I look at visits my site and I look at how many users have entered for the homepage, the page intended as a gateway to my content, I see that only 15% of users have started their tour my content from that point. Wow, what a disappointment. I open a front door to enter home and am entering through the windows.

Want to be high on the search engines, your customers come to your store when looking for your product, you see that wonderful intro you have but what exactly users coming to your site from a search engine? Mmm… if the figure produced before us a disappointment, wait to see this. Of all the visitors who have come to my site from a search engine only 4.5% came from the home page, the rest agreed to an internal page. Jo.

So if the visits come from search engines directly enter inner content of the site, who really sees the home page? Well, you see it is your site and you like to get out there. Who else sees? For anyone who already knows you. Whether they know your address and type it directly in the browser or in search your name directly in the browser.

1. See less than 25% of your users
2 Even less if contabilizas users coming from search engines like
3. Social media share links to products, services, seldom posts you link to homepage, most likely to share an article, an outstanding product or offer, landing to capture emails, etc.

Of course, I do not mean by this that the home is not important, of course it is. It’s just not as important as it may seem at first.

What use is the Homepage?

1- Locate the user newcomer: what you do, who you are, the site of what will
2- Provide direct access to featured content: the key pages that you can achieve your goals
3- Facilitate access to internal content: search, navigation sorted by categories, etc.
4- Allow seekers through internal links deeper into the structure of the content

An example: what makes Amazon?

Think of Amazon, do their job, right? Where do you spend more time? In the home page I think not. Rather viewing our products. On the home page you will use mostly your browser. Have a tool to get to the content that interests you. Anyway are so good that it is likely that the cover itself will show products you like. It’s not magic, are products that have already searched them before and very intelligent, have stored your searches.

They are the product detail page where all the main site interaction actually occurs, which meet the objectives, giving the information that the user seeks.

Sometimes designers devote more efforts to create the home page (also driven by customer interest in seeing how much before) at the expense of internal pages. It should be just the opposite. Caring much usability of sight product or readability of the post, think about what we want or expect it to user with our content as we have these well-defined detail screens make the homepage.

Accessibility in Web Design

The two basic principles of accessible web design are to create pages that transform gracefully and provide understandable content for easy navigation through the website.

An accessible website is one whose contents can be successfully used by the largest possible number of users. The most important thing to make a website accessible is to understand that people access the Web in many different ways.

Therefore, an accessible website should present information so that users can access it regardless of the hardware and software they are using, and regardless of what physical and sensory skills used to interact with the computer.

Different ways to navigate

Know that not everyone used to browse the Internet the same types of devices or the same way. Here are some examples of different types of users are as follows:

A user using a graphical browser with all connectors or ‘plug-in’ installed. The browser is controlled primarily by the mouse and the keyboard sporadically (hot keys and access to forms). This is the most common situation, but it is not the only possible.

A blind user can use a screen reader program to access the content displayed by the Explorer. Listen to the textual content of web pages using the sound card for speech synthesis or Braille is read by a special device.

Users with visual impairment use a screen magnifier to enlarge and activate the larger sources available in the browser. If you can, it will disable the color defined pages for display with maximum contrast between text and background.

A user can have mobility impairments that prevent you handle the mouse. However, it will handle all the computer programs, including web browser, exclusively from the keyboard and using accessibility aids the Windows 98 system.

Other users with slow Internet connections, or using older browsers or do not have the latest Flash and other connectors as. This is the case of some users from accessing or using other less developed access stalls in public places countries.

There are users who access the web through laptops ‘palm-top’ and mobile phones very reduced graphical displays.

Correct Transformation

The first principle of accessible design is thus to create pages that transform gracefully and whose content is properly reproducible under different circumstances. You have to create pages that are accessible despite the mild physical or sensory impairments of cognitive users. We must also consider possible restrictions due to the access and technological barriers.

In this sense, the text is always accessible. However this is not to create text-only pages without graphics or an attractive visual layout. HTML techniques exist to associate each alternative text to non-text page element.

In addition, properly used graphics and multimedia elements contribute to improving the accessibility of the website; they help to get the other important principle of accessible design: understanding of content and easy navigation through the site.

Content understandable and navigable

This includes not only the use of clear and simple language, but also providing understandable mechanisms to navigate through each page and between pages of the website. Providing navigation tools and orientation information in pages accessibility and usability of the website will be maximized.

But as has been said not all users can use visual clues such as image maps, background colors, adjacent frames or images that guide sighted users. Some users also lose context information when they can only display a portion of the page. This happens if you access the page word for word with speech synthesizers, braille or WAP phones or if they agree in parts with small screens or screen magnifiers.