Everyone who has used content management systems like WordPress know the labeling of contents or tags; in each entry we can define a list of comma-separated terms that associate the tag. This is a feature that is often used without any control, because for each tag a page is created, do we meet situations where only a few websites with hundreds of pages of useful content generated thousands of pages of duplicate content.
Before the tags work very well and you could create a large number of pages on a site artificially from some real content and also earned traffic with relative ease. But search engines carry a penalizing sites abusing these practices while pro-generated content rather than simple lists, so we must follow certain rules because, well used, the tags may continue helping get traffic on our site .
Advantages of Using Tags
We must always remember to include a system of tags on our website and take this into account when defining the information architecture for the advantages they present.
Create groups of alternative content to the natural groupings of the information architecture of the portal. When designing the information architecture of a site we defined their categories, but for the life of the site, we can find alternative groupings that we can implement by using tags. For example, if you have a blog that deals with babies, we have category “baby hygiene” and tags as “baby bath”.
Increase the visibility of information related to a topic. This property is very useful sites news; say for example a site that shows in your sidebar or header topical issues of policy section. If a politician is present because it is charged in a certain case, including a link on this highlighted section to tag this policy we get left just two clicks from the home all connected with it and thus news better positioning for a topic currently has a lot of potential traffic.
As in any other type of categorization, link pages under one topic creating content clusters. A page focused on a concept of hanging several pages dealing with this subject is more optimal for SEO traffic several scattered architecture without any relationship pages.
Recommendations Strategy Tags
There are certain rules that we follow for our system of tags not become a double-edged sword and can reach penalize gaining traffic.
Use search phrases with potential: it makes little sense to create pages about what interests our users.
They should be different to the menu items: in many places this can create duplicate content. If we are thorough with the assignment to categories and tags on our site, and we have a tag and same category, probably the two lists are equal resulting pages.
We can use them to create subcategories of the main categorization. Following the example of the site with news about politics, if for us international politics is secondary, we can have a tag “international politics” instead of a category or subcategory.
We may use traffic potential concepts that are synonyms for the categories: this advice should be applied with care, e.g. “deals of cheap hotels” and “cheap hotels” would be meaningless. Instead “Perfumes” under “Fragrances” yes.
We can use more generic major category concepts: may be generic but should be able to be understood out of context. If for example our entire site is “political news”, the home page will surely be focused on this word and in this case has no sense to have tag “news” since surely there we would all be political news.
Avoid page layouts as flat listings: Google is giving less and less value to the directory contents, so we have to avoid this model as far as possible. Many content management systems allow for example to add descriptions or definitions of the tags, which can add distinctive content for that page. Listings layout tags form different categories can also be good practice highlighting the latest entries in the top of the list, for example.
Avoid names irrelevant directories: linking to the previous point, in many content management systems URLs always start tags irrelevant directories like e.g. “/ tag /” in WordPress which can be avoided with plugins- and give clues seekers who comes to this type of listings.
Potential problems with tags
Tagging content can create a large number of pages that may incur duplicate or worthless user content due to the following problems with these systems:
Generating Synonyms: create tags that are exact synonyms surely create duplicate content because they generate the same listings. Examples might be “earthquake” and “earthquake”, “lose weight” and “diet” or “money laundering” and “money laundering”.
Tags with multiple meanings (polysemy): words like “caps” out of context does not tell us if it relates to book covers, boat tops, gourmet tapas, etc. If we define a tag like “tapas and pinchos” we will be making clearer what it is. Or more specifically, “tapas tours”, “cooking contests tapas”, etc.
Cloud of tags: tags clouds in WordPress as content managers are often based on the number of items related tags. This is very useful for indexing posts related issues for most write in our blog, but from the point of view of architecture optimization is even more useful to highlight the issue that is current and therefore more potential to attract traffic. Therefore, add a list of tags related topical issues can help us get more traffic on those specific moments.
Generating automatic tags: there automatic systems to define tags according to the density of the words used in the text but are rarely effective and generate a large number of irrelevant pages;
The most successful strategy for tags that will help us avoid the situations described in this article is the implementation of a thesaurus. A list of phrases that is maintained by a person who controls that do not have errors is created. Editors can only make use of the tags included in the thesaurus and recommend the inclusion of new tags to be approved by the list administrator. This system can be completed with the investigation of new words with potential traffic and defining highlight current issues in prominent areas of our site.
Although the pages of tags are becoming less attractive to the search engines, the right strategy can be useful to maximize the amount of traffic received by this type of page and provide value to users who visit our site.